EcuadorColombiaMiamiArgentina
VenezuelaChilePerúUruguay
01 · GLOBAL MEDIA TRANSFORMATION
AT&T / DIRECTV LATAM
Eight markets. Twelve months. One clearer operating view.
Problem
Fast-moving international sales activity lacked a single, practical view for commercial, financial and operational users.
System
Connected Salesforce, self-service workflows, automation, pipeline tracking and interactive dashboards.
Outcome
A repeatable framework for market performance, forecasting and faster decision-making.
Representative evidence shown. Confidential implementation and client data are intentionally withheld.
02 · RETAIL EXPERIENCE INNOVATION
JCPenney
A connected store vision before “phygital” became a boardroom word.
01ArriveLocation awareness
→
02DiscoverOffers & availability
→
03NavigateRegistry & wayfinding
→
04CompleteService, loyalty & checkout
Developed multi-platform UX concepts and a 2014 BLE/iBeacon vision spanning personalized offers, product availability, registry navigation, associate alerts, loyalty, checkout and inventory prediction.
2014
BLE / iBeacon
retail vision
retail vision
BEVERAGE DEMAND MODELProduct availability
Sales historyVelocityEventsSeasonalityInventory
03 · HOSPITALITY & BEVERAGE OPERATIONS
Restaurants, forecasting & on-premise insight
The best brand experience is useless if the product is not available.
Business ownership
Founded a first corporation and restaurant at 21 and helped open 12 restaurant operations.
Operating intelligence
Built a liquor-ordering model from sales history, product velocity, events, seasonality and inventory controls.
Result
Maintained continuous liquor-product availability while balancing demand, working capital and operational discipline.
04 · INDUSTRIAL BRAND & GROWTH SYSTEMS
P&H Casters
Turning a catalog of products into a clearer portfolio of brands, stories and growth systems.
Architecture
Defined distinct visual and messaging systems for industrial, connected-product and healthcare audiences.
Commercialization
Connected brand strategy with digital experiences, sales tools, product storytelling, trade shows and operational priorities.
Transformation
Built reusable systems that helped teams move from one-off marketing requests toward an integrated growth engine.
HOUSING-CRISIS RESPONSE
Print publications32→6
Digital sites36→325+
Annual advertising expense removed≈ $800K
05 · BUSINESS TURNAROUND
Roxann Taylor & Associates
When the housing market collapsed, the marketing model had to change before the business did.
Pressure
A premium real-estate organization faced a costly print-heavy model during the 2008 housing crisis.
Intervention
Consolidated print, expanded the digital footprint and redirected resources toward more measurable channels.
Outcome
Reduced annual advertising expense by nearly $800,000 while scaling digital reach from 36 sites to more than 325.
