Skip to main content

DGE field notes

Answers for the problems leaders are actually facing.

Practical thinking on recovery, growth, AI, customer experience and execution. No trend theater. Each field note begins with a real operating question.

Insight library

What the housing crisis taught us about surviving a broken market

When demand disappears, better promotion cannot rescue the wrong business model. The first job is to find what the market still needs.

Request the full brief

How to build a crisis dashboard before the crisis arrives

The best dashboard is not a wall of metrics. It is a small set of signals tied to decisions, owners and thresholds.

Request the full brief

Why AI needs memory, governance and a human decision owner

Useful AI remembers context, shows its evidence and knows where automation must stop.

Request the full brief

Why most marketing dashboards fail the sales conversation

Activity metrics matter only when the operating model connects them to customer movement, revenue and the next decision.

Request the full brief

The fast path and the slow path both belong in customer experience

Choice reduces friction. Some users want speed. Others need control, context and time.

Request the full brief

AI visibility is becoming the next layer of discoverability

Organizations must be understandable not only to people and search engines, but also to the AI systems answering their questions.

Request the full brief

What a 30 year process is really telling you

Longevity does not prove efficiency. Make the work visible, test the alternative and let the result create the buy-in.

Request the full brief

START HERE

What needs to change next?

© 2025 DGE Media Marketing Services. All rights reserved.